Case Study: Holstine Forestry Consulting Website Performance

Holstine Forestry Consulting aimed to expand its digital presence to attract new clients and increase inquiries. Over the past year, their website saw remarkable growth in both site sessions and unique visitors, driven by targeted strategies.

Key Traffic Insights (Last 12 Months)

Total Site Sessions: 11,194 (↑ 66% YoY)
Unique Visitors: 10,516 (↑ 67% YoY)
New vs Returning Visitors:
New Visitors: 10,483 (100%)
Returning Visitors: 33 (<1%)

The majority of traffic comes from new users, indicating successful outreach to new audiences.

User Engagement Patterns

Sessions by Device:

Desktop: 57% (6,395 sessions)
Mobile: 41% (4,594 sessions)
Tablet: 2% (209 sessions)

Desktop traffic remains the primary source, but mobile usage shows significant engagement, emphasizing the importance of mobile-friendly design.

Sessions Over Time:
Traffic experienced sustained growth and peaked in early July, suggesting that seasonal factors or key marketing campaigns drove increased activity during that period.

Results & Takeaways

Significant Growth: A 67% increase in unique visitors confirms strong improvements in online visibility.

New Visitor Dominance: The acquisition of new users demonstrates the effectiveness of digital marketing strategies aimed at reaching fresh audiences.

Device Engagement: The balanced split between desktop (57%) and mobile (41%) highlights the need to optimize both platforms for client access and inquiry submissions.

Traffic Consistency: Steady traffic throughout the year with mid-year peaks suggests the timing of outreach and campaign efforts could be linked to client needs during peak forestry seasons.

Holstine Forestry Consulting is well-positioned to continue leveraging digital strategies for future growth and client engagement.